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Over 92 million tons of textile waste are created each year.
Why?
Because fashion is built to sell beauty, not longevity.
Tension says: Beauty must be designed to last.
Only 1 in 3 executives believes their sustainability programs drive measurable business value.
Why?
Because they treat sustainability as a cost, not a growth strategy.
Tension says: Profitability and sustainability are designed together.
75% of consumers say they make purchase decisions based on a company’s values.
Why?
Because brands trade culture for quarterly profits.
Tension says: Culture is the strategy that sustains growth.
When we erase tension, we erase the energy that holds purpose and performance together.
Why I Teach Tension
Before building frameworks, I built companies.
As a global executive, I watched what happens when growth is pursued at all costs: profits up, people and purpose eroding underneath.
That experience became the foundation of my work: proving that every act of building carries a cost, and that the most resilient brands are those that learn to design within that pressure.
It’s why I chose to work in the industries hardest on the planet: fashion, construction, hospitality, and culture.
Because if we can design tension there, we can design it anywhere.
Known as the tension creator,
Sybil reveals how beauty, profit and sustainability exist because of design not balance.
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